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How to Launch a Casino Marketing Campaign

How to Launch a Casino Marketing Campaign


If you’re considering launching a marketing campaign for your casino, it helps to know the basics. While traditional casino marketing techniques aren’t as effective anymore, they can still be effective when combined with modern digital strategies. By understanding how these marketing methods work, you can attract high rollers as well as casual gamblers. Listed below are some tips to help you launch a successful casino marketing campaign. To get started, download the Casino Marketing Checklist and begin planning your campaign today.

Technology is a vital part of security in any casino. In today’s casinos, video cameras and computers are routinely used to monitor all casino patrons and games. “Chip tracking,” which involves betting chips with microcircuitry, allows casinos to monitor minute-by-minute wagers. Roulette wheels are regularly monitored to check for statistical deviations. Enclosed versions of many casino games don’t require a dealer, enabling players to place bets by pushing buttons on the table.

Taking your time is vitally important. A casino’s house edge grows greater the longer you play, reducing your chances of winning and making money. As a result, the house edge tends to grind you to an unprofitable position. To avoid this, decide how much money you’re willing to risk, and leave your ATM card at home to avoid swayed gambling. Moreover, set a time limit for your visit to the casino, and use a pre-commitment facility if you can.