What Is a Casino?
While the glitz and glamour help draw in the crowds, there is one certainty about casinos: the house will always win. Each game has a built-in advantage that ensures the casino will make a profit on the wagers placed by patrons. In order to offset this advantage, casinos often offer large bonuses and other rewards to attract players.
Casinos use technology to keep track of players’ bets and rake in the profits. For example, a player’s betting chips have microcircuitry that allows the casino to monitor their activity minute-by-minute and warn them of any suspicious behavior; roulette wheels are electronically monitored to discover any statistical anomalies; and video cameras are used to monitor all areas of the casino.
In 2005 Harrah’s Entertainment reported that the average casino gambler was a forty-six-year-old woman with an above-average income. Although the average age of a casino gambler has decreased since then, older adults still make up the majority of the market. These older adults are more likely to have vacation time and available spending money than their younger counterparts. They are also more likely to be comped, which means they will receive free hotel rooms, food and drink and even limo service or airline tickets in exchange for their loyalty.