Whether they’re a regular strutting with confidence, or a hopeful gambler trying to win back what they lost in the last spin, people at casinos have one thing in common – they’re there to have a good time. With music blaring and champagne glasses clinking, casinos create an upbeat atmosphere that’s impossible to resist. And while there may be some tutting when the cards don’t fall in their favor, it doesn’t take long for those smiles to retake over.

Casinos are often associated with Sin City, and for good reason. But they can be found in many cities and towns across the country. These establishments are opulently decorated and interestingly themed, offering guests an array of games of chance and other entertainment options. From classic table games like poker and blackjack to slot machines, there’s something for everyone at a casino.

In the past, marketers focused primarily on demographic information to understand their audience and determine how to reach them. But the truth is that these factors only tell a portion of the story. For example, you might know that the average casino gambler is a forty-six-year-old female from a household with above-average income. But you don’t know that they’re at your casino because they’re on a business trip with an hour to kill or because they want to celebrate their friend’s bachelorette party. This type of insight is crucial for developing effective marketing strategies that will maximize casino revenue.